Fascinating.
Small reference to Arden and rival Helena Rubinstein in wartime
here.
Quote:
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during the second world war. Rubinstein got the contract to produce the supply kits for the US army's desert campaign - sunburn cream, camouflage make-up and cleanser to take it off, all packed in a Helena Rubinstein box; her son, Horace, was the first to attempt to market products to men.
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