Japan blocks company from naming pinball game after Hitler
October 20, 2004
http://www.freenewmexican.com/news/5683.html
TOKYO - Japan's patent office has blocked a company from making "pachinko" pinball machines named after Adolf Hitler, Moses and other historical figures, officials said Wednesday.
Fuji Shoji Co., based in Osaka, submitted the names of 36 well-known people, including the Wright Brothers and Tchaikovsky, for trademarks on their garish, upright pinball machines.
The Patent Office rejected the applications in May, Fuji said, but word of the decision was first publicized in Japan this week.
The office is barred from granting trademarks that may disrupt public order and morals, a patent official said on condition of anonymity. He refused to provide further details.
Nobuhide Tonaka, a spokesman for Fuji, said the Patent Office told the company that using Hitler as a trademark would conflict with Japan's pacifist constitution.
He added that the names were chosen at random from the world's "famous people" and that no offense was intended.
"But we failed to pay close consideration, and we regret that very much," Tonaka said.
Brightly lit pachinko parlors are everywhere in Japan, clustered around city train stations or along country roads.
The games often feature panels illustrated with scantily clad female comic book characters or action heroes. Fuji has produced machines with motifs from the movie "Ghostbusters" and the TV series "Thunderbirds."
General knowledge of the Holocaust is limited in Japan.
"People ... may feel Hitler is someone remote, but that's naive and more consideration should have been given," said Tatsuki Shibuya, a law professor and member of the Japan Trademark Association.
Earlier this year, a film distributor planned to display a watercolor painted by Hitler to publicize a film about his life, but canceled the exhibition after complaints from abroad.